Dummy Dough

✨ Dummy Dough Eastern, Western… and Somewhere In Between Dummy Dough is a fun food concept built on one idea: the dough is the bridge between East and West. The brand features two characters: Eastern Dough orange, traditional, Sa‘idi vibe, mustache, turban, and a kofta skewer. Western Dough blue, funky, flipped cap, sunglasses, and a hot-dog whistle. Different styles, different flavors but one shared base that brings them together. Dummy Dough: A world where cultures collide, and dough unites them.

What is Dummy Dough?

Dummy Dough is a playful food identity Abuilt around one core idea:
the dough is the bridge between Eastern and Western flavors.

The brand creates two bold characters inspired by both worlds each with their own attitude, colors, and cultural flavor united by a single base: the dough.

The Concept

The restaurant is split into two zones:

Eastern side: traditional, flavorful, bold.

Western side: modern, funky, full of attitude.

And the dough stands in the middle
a shared base that brings both cultures together.

Meet the Dough Twins

Eastern Dough
Orange. Confident. Classic.
Features: Sa‘idi turban, strong mustache, kofta skewer.

Western Dough
Blue. Funky. Playful.
Features: flipped cap, sunglasses, hotdog whistle.

Two opposite personalities
one shared spirit.

Logo Construction

The logo combines fun, motion, and a dough-like bouncy visual style.
Rounded corners, strong outlines, and character-driven energy make the identity approachable and expressive.

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