Brief background on the MOSCOT:
MOSCOT is a New York City Institution renowned worldwide for its iconic eyewear. To develop its timeless eyewear, MOSCOT combines over a century of experience in the eyewear industry with unmatched workmanship and a clearly polished, downtown look. While now recognized as a global eyewear brand, MOSCOT remains, at heart, a neighborhood optical shop.
Concept and theme of the campaign:
Theme:
"Timeless Stories" — Focusing on the heritage and timeless appeal of MOSCOT eyewear.
Tagline:
"See the World Through Timeless Eyes" — This reinforces the idea that MOSCOT glasses are not just accessories but windows to experience life with a vintage yet contemporary perspective.
Visual Hierarchy: We use this Hierarchy for 3 reasons, The main reason is to make our product the hero, second, to present our text on visual in an elegant and catchy way.
Color Scheme: soft yellow: gives a more calm feeling of happiness dark grayish green: deep hue and connection to nature offer a sense of balance and stability while encouraging new beginnings. we use this mix of colors to make a vintage modern because Moscot was created in 1899 and this style reflects the elegance and how Moscot has been with us for a long time.
Typography: We try to keep an elegant and modern feel in Gen Z typo style.
Imagery: we use this shooting style to present our products with a historical and modern feel in unique style.
Layout: using top angels in wide shoot to present our product details and present it in life style decoration with modern vintage them to make the final look elegant in Gen Z way.
CREDITS:
Client: MOSCOT
Agency: PLUS CREATIVE STUDIO
Managing director: Moamen ashraf
Art director: Elameer nader
senior graphic designers: Ahmed hamdy - Yossef nasser
creative content creator: Mohamed hesham
Copywriter:Ahmed sameh
