Doritos Iraq
Taco Flavor Launch
A bold campaign redefining flavor with an edge.
Launch Doritos' new Taco flavor in the Iraqi market.
Create a strong brand association with @khalifadaog's dynamic persona in Iraq.
Campaign Concept:
"The boldest flavor deserves the boldest campaign."
Key Elements:
"The boldest flavor deserves the boldest campaign."
Key Elements:
Integration of @khalifadaog as the face of the campaign to connect with the target audience.
A visually striking narrative showcasing moments of boldness.
#اجرأ_نكهة_بالوجود as the unifying tagline across all touchpoints.
Main Master Visual
Full Range
Doritos' Taco flavor is more than a taste – it's a statement. Together, we’ve set the stage for a campaign as bold as its flavor.
Director: @themadhana.
Production House: Bigfoot Films.
Awkward Ads Team:
Managing Director: Sony AbdelMohsen.
Creative Director: Omar Radwan.
Business Unit Director: Amira Soliman.
Head of Marketing & Strategy: Ahmed Fawzy.
Creative & Art Teams:
Art Director: Elameer Nader | Abo Elnaga.
Creative Team: Ali Saed, Abdelrahman El Deeb.
Let’s make bold happen.
Join us on this flavorful journey.
